Sony makes its debut at the 2025 China Home Appliances and Consumer Electronics Expo

Multiple 'global firsts'
Over 60 years of continuous breakthroughs in Sony TV technology
Sony has always led the innovation of television technology since its inception. In the 1960s, Sony launched the globally renowned "Trinitron TV", and in the 1990s, it successively released digital image processing technology DRC and the world's first flat CRT TV. Sony's relentless pursuit of technology has always led the development of the television industry.
Entering the 21st century, the era of LCD TVs has arrived. In 2004, Sony released the world's first RGB LED backlit TV QUALIA 005, followed by the second-generation RGB LED backlit TV X4500. Sony was the earliest manufacturer to develop and commercialize RGB LED TVs, with numerous technical patents and knowledge reserves. Afterwards, Sony successively released the world's first quantum dot TV X9000A, Z9D with independent LED control, Mingrui dynamic technology with innovative backlight scanning, and Mini LED TV based on benchmark monitor homologous technology. Sony continues to innovate and break through in technologies such as TV backlight, dynamic dimming, and color reproduction. With over 20 years of technological accumulation, Sony continues to lead the development of the global television industry and provides a solid technological foundation for the continuous innovation of subsequent products.
New generation RGB high-density LED display system released
Leading the TV industry into a new height of display
The successful development of Sony's RGB high-density LED display system can break through the technical limitations of existing backlight displays and achieve richer and more delicate color textures. The system achieves precise independent control of the three primary colors of red (R), green (G), and blue (B) through the deep integration of independently drivable RGB backlight and high-density LED light sources, bringing a wider color gamut, higher peak brightness, and accurate color performance to large-sized display devices.
The Sony RGB high-density LED display system adopts a newly developed dedicated control chip, combined with Sony's unique backlight control technology and industry chain advantages, which can fully stimulate the performance of the display panel, restore the light and shadow details and color levels of film and television content in home scenes, and present the true intentions of the creator to the audience.
Full line of home audio and video entertainment products
Creating a cinema level audio-visual experience
At the AWE2025 site, the Sony TV 9 Series, 8 Series, 7 Series, and Sony Home Projection P9 (VPL-XW8100) created an exciting and diverse world of large-scale future imaging for numerous visitors.
The flagship Mini LED Sony TV 9 Series adopts 22 bit grayscale control technology derived from Sony's benchmark monitor, and is equipped with a multi-channel screen sound field dome version, presenting brilliant ultra-high brightness and fine light and shadow details, further exploring the pinnacle of sound and image.
The flagship OLED Sony TV 8 Series features million level contrast and XR OLED dynamic smooth technology, presenting stunning images without ghosting.
The flagship Mini LED Sony TV 7 Series is also equipped with 22 bit grayscale control technology, integrating multiple sound and image technologies driven by XR chips, bringing more natural light and shadow performance and stunning cinema level sound effects.
In 2025, Sony TV 7 Series, 8 Series, and 9 Series will expand their cooperation with iQiyi and Youku Video platforms on the basis of the existing Tencent Video cooperation's Aurora calibration mode. Users can upgrade to use Galaxy Kiwi calibration mode and Cool Cat calibration mode through OTA. Simply turn on the calibration mode switch, and the TV will automatically optimize the picture, easily obtaining a high-quality viewing experience.
At the same time, Sony's entire TV lineup is equipped with newly upgraded smart movie watching functions, allowing users to experience the convenience of watching TV shows on their phones.
The flagship model of Sony's native 4K laser home theater projector, the Sony Home Projection P9, uses a native 4K SXRD panel and XR image processor suitable for projectors to create 4K HDR image quality, bringing cinema grade screens into the home. Like Sony TVs, it has movie industry grade color tuning and color science consistent with benchmark monitors. The Sony Home Projection P9 supports 3400 lumens of high brightness and is equipped with a vivid color enhancer, which can present deep black and vibrant colors even in bright living rooms; For gamers, 4K/120fps with a 12ms input delay, combined with ALLM automatic low latency mode implemented through two HDMI 2.1 compatible input interfaces, provides smooth and clear motion picture effects, enabling a responsive and immersive gaming experience.
The Sony native 4K laser home theater projector family also includes two products, VPL-XW7000 and VPL-XW5000, which can adapt to and meet the diverse application scenarios and needs of audio and video players.
Sony is committed to providing differentiated cinema level experiences for different users, whether they are watching HDR movies or daily entertainment, they can feel the immersive and shocking effect.
360 Intelligent Dome Sound Field 2.0
Building an Immersive Audiovisual Space
To experience a cinema like immersive experience, the assistance of sound effects is essential. Sony not only continues to innovate in display technology, but also stays at the forefront of the times in the audio field. The self-developed 360 Intelligent Dome Sound Field 2.0 has changed the problem of insufficient surround sound in traditional home audio and video systems. Through Sony's exclusive black technology, multiple phantom speakers can be generated to create a wider surround sound field beyond the spatial range of physical speakers, providing a cinema like surround sound experience even in home environments.
Sony's home theater products fully integrate related audio technologies such as 360 Smart Dome Sound 2.0. The target audience for the flagship Echo Wall HT-A9000 and the secondary flagship Echo Wall HT-A8000 are mainly audiophiles and gamers. Compared to the previous generation product, the exterior design adopts fabric material and has been reduced in size, resulting in a slimmer design that is more conducive to various placement methods such as wall hanging.
As a flagship wireless home theater product, HT-A9M2 is composed of four wireless speakers, integrating excellent aesthetic art and high-end audio technology. It not only provides excellent surround sound, realistically reproduces movie soundtracks, but also integrates into modern home design in an elegant and versatile way. In large living rooms or home audio and video rooms, it can be paired with a TV or projector to create immersive audio-visual enjoyment.
Sony home theater products can also be fully integrated with Sony TVs, enabling center stage sound field synchronization 2.0 and AI voice enhancement 3.0 to achieve a natural audio-visual experience that accurately matches the motion and sound of the screen, creating an immersive viewing experience and enjoying a viewing experience with clearer vocals.
Sony TV establishes streaming image quality standards
Restore the creator's intention
Sony's full industry chain advantage of "from camera to living room" covers the entire process from shooting, production, content to viewing, with rich experience in film production and a better understanding of how to restore creators' intentions. With industrial grade color grading technology, precise color management, and abundant film and television content resources, Sony not only continuously breaks through in hardware, but also brings consumers a home theater experience that truly restores the creator's intentions through the deep integration of software and hardware ecology.
On March 20, 2025, the China Home Appliance and Consumer Electronics Expo (AWE2025) officially opened. This year, Sony vividly presents its profound foundation and latest achievements in television technology and home theater with the theme of "bringing cinemas home". Not only does it bring new generation display technology, as well as rich home audio and video entertainment products that meet diverse user needs, but it also fully demonstrates Sony's full industry chain advantages from the camera to the living room. At the scene, the audience can see familiar movie IPs from Sony Columbia Pictures, fully experience Sony's "100 year film expert, 60 year television expert" strength, and feel the unique charm of cinema level audio-visual experience firsthand.
The glorious history of over 60 years of Sony TV technology has added a new chapter - Sony's new generation RGB high-density LED display system has been officially released. As the pioneer of RGB backlight systems, Sony, with over 20 years of deep technical cultivation and product application experience, continues to break through technological boundaries, lead industry development, and push the brightness, contrast, and color performance of televisions to new heights.
With the continuous development of streaming media services, home movie watching has gradually become a popular trend. Therefore, in order to present good display effects for online content, Sony took the lead in partnering with Tencent and subsequently collaborated with iQiyi and Youku to launch the "Professional Film Studio Calibration Mode". By sharing picture quality parameters and leveraging cloud services, TVs can intelligently recognize the type and format of content users are watching, including the home environment, and automatically adjust TV picture quality settings.
At the AWE 2025 event, Sony Columbia Pictures' classic IP image was also unveiled. Sony Columbia Pictures has a profound heritage of over a century. Sony TV users can enjoy a selection of 4K ultra high definition movie content from Sony Pictures Entertainment exclusively through "Sony Select Cinemas". Sony TV also supports multi platform, high bitrate, and high frame rate movie content, and can restore cinema level audio-visual experience through high-quality decoding and image quality optimization technology.
In addition to enhancing the home viewing experience, Sony BRAVIA TVs have also been deeply applied in film studios. With the unified color science of Sony display devices, Sony TV is the only TV brand in China that supports Calman READY certification. The Sony TV 9 Series can achieve large-sized standard color images close to benchmark monitors. The solution of combining Sony TV with professional monitors runs through the entire process of on-site monitoring, post production review, color grading and production. Currently, this solution has been widely used by mainstream studios at home and abroad. Sony China will also launch a complete set of solutions and Calman tuning technology services for film and television creators in 2025, helping them unleash unlimited creativity and possibilities.
Bring Sony home, bring the cinema home. Through continuous technological innovation and integration of resources across the entire industry chain, Sony continues to lead the advancement of home audiovisual experiences, allowing the charm of movies to bloom at home. At the booth of AWE2025, Sony, a 100 year film expert and 60 year television expert, showcased the infinite possibilities of future home audio and video entertainment to consumers through an immersive experience with the theme of "bringing cinemas home". At the same time, Sony will continue to work together with creators to create infinite possibilities under the common goal of "Creative Entertainment Vision" and create more KANDO (moving) for users.